PATA has teamed up with travel trade engagement specialist Equator Learning to launch an initiative that allows members to create online learning modules for agents.
Through the Asia & Pacific Experts online tool, PATA members can create 30-minute learning modules that provide agents with information about a destination for more effective selling.
“Travel agents are becoming increasingly time poor and picking up unqualified knowledge. This can damage a destination and its reputation,” said Chris May, managing director – Equator Learning.
The platform also provides an avenue to promote and link to the organisation’s website.
An annual fee secures agents a module in their chosen language(s). They can then switch between different members modules and qualify towards Asia Pacific Expert status.