PATA, Equator Learning roll out online agent learning modules

PATA has teamed up with travel trade engagement specialist Equator Learning to launch an initiative that allows members to create online learning modules for agents.

Through the Asia & Pacific Experts online tool, PATA members can create 30-minute learning modules that provide agents with information about a destination for more effective selling.


“Travel agents are becoming increasingly time poor and picking up unqualified knowledge. This can damage a destination and its reputation,” said Chris May, managing director – Equator Learning.

The platform also provides an avenue to promote and link to the organisation’s website.

An annual fee secures agents a module in their chosen language(s). They can then switch between different members modules and qualify towards Asia Pacific Expert status.

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