Artist impression of Baba Beach Club Hua Hin
Thailand’s Charn Issara Group will launch two new luxury hotels with a combined value of 2.5 billion baht (US$70.8 million) in Phuket and Cha-am this July, after its first hotel, Sri Panwa Phuket, gained renown as a place frequented by local celebrities.
Sri Panwa Phuket has proven popular with Thai and Chinese visitors, with a share of about 25 per cent in each market. Photos and check-in posts on social media by Thai celebrities has pegged Sri Panwa Phuket as a coveted resort, said Vorasit Issara, director of Charn Issara Group.
Hoping to tap this existing customer base, the group will open Baba Beach Club Phuket, featuring 16 villas on a 6.7ha oceanfront plot along Natai Beach.
The other property in Cha-am, Baba Beach Club Hua Hin, will have 18 beachfront villas, 53 rooms and a penthouse.
Both hotels are scheduled for phase-one opening this July while the second phase will be completed by end-2018.
