Penang’s luxury heritage hotel, The Edison George Town, has begun partnering OTAs to move its 35-key inventory and is looking to work with travel agencies specialising in high-end markets to broaden its clientele.
The hotel’s executive assistant manager, Ivan Khoo, said: “Being an affiliated member of Small Luxury Hotels of the World allows us to reach into longhaul markets but we hope to grow (our distribution) by working with OTAs and soon luxury travel agencies too. We are particularly keen on those with direct flights into Penang.”
According to Khoo, the hotel has been performing at an average occupancy rate of 60-plus per cent since opening in July this year, with top source markets being Singapore, Hong Kong Australia, the US and the UK in the respective order.
“We have been doing very well for a young property, and we have bookings all the way to June 2017,” he added.
With three 12-seat private cabanas on offer, along with the possibilty of property buyout, Khoo said he was also open to working with corporates and business event planners.