Indonesian travel agents at the Ke Singapura Yuk event organised by GTA
KUONI Group’s Gullivers Travel Associates (GTA) saw a record number of bookings into Singapore last year with a 22 per cent year-on-year sales growth.
The growth was driven largely by performance in key source markets, which include Indonesia, Australia, the UK, UAE, South Korea, China, India and Japan.
“The strong performance by GTA was led mainly by strong bookings to hotels in Orchard Road (up 30 per cent) and the Marina Bay area (up 16 per cent),” said Daryl Lee, regional vice president of sales and marketing for Asia-Pacific, Middle East and Africa, GTA.
Lee also shared that GTA commenced several key projects in 2015, including the Strategic Partnership programme. It brought together players from the hotel industry and initiated a marketing collaboration with SilkAir, seeing a co-investment of over S$2 million (US$1.4 million).
GTA also had success with the Premium Collection campaign, which focused exclusively on promoting top-tier hotels and products.
“We expect growth this year to be supported by the traditional markets but also new developing markets such as Iran, Sri Lanka and the Philippines,” Lee added.
