ASEAN member countries are collaborating on a new brand – Cruise South-east Asia – aimed at promoting the region as one unified cruising destination.
The initiative was unveiled on the final day of the ASEAN Tourism Forum (ATF) 2016 last week, and will be further promoted to the global cruise industry in March at the Seatrade Cruise Global trade show in Miami, Florida.
The plan was proposed by Singapore who is also be the lead coordinator for cruise development in South-east Asia.
John Gregory Conceicao, executive director international group planning & Oceania at the Singapore Tourism Board said an ASEAN cruise map is also in the works, and will include information on port facilities and areas of interest for tourists for use by cruise lines and the travel trade.
