New digital platform aims to level playing field for independent hotels

PLUG-AND-PLAY platform Commeasure is offering smaller or independent hotels a way to drive more direct bookings through their own web and mobile sites by drawing on economies of scale traditionally available only to major hotel chains.

Established by two former MakeMyTrip.com executives Amit Saberwal and Kunwar Asheesh Saxena, the Commeasure platform was created to help hotels, especially those with fewer resources, build up their web and mobile sites so that they are comparable to those run by large hotel chains and OTAs.

Commeasure offers expertise in design, product management, marketing and technology by pooling resources across multiple hotels for economies of scale, and will manage the customer acquisition cycle ­– generating traffic, providing the tools for booking and engaging with hotel customers – during the initial rollout of the solution.

The platform is scalable and built on cloud with the latest technology stack.

The company is also offering a money-back guarantee during their inaugural run which is comprised of 20 pilot hotels.

Amit Saberwal, founder and CEO, explained that many hoteliers have fallen behind as customer acquisition evolved in complexity over the years.

“Solutions available to them were either too expensive or addressed only one part of the customer acquisition problem. A quick look at the scenario revealed a huge opportunity to bring small, independent and boutique hotels at par with bigger international chains on the customer acquisition front,” he said.

“That’s when we decided to build a comprehensive plug-and-play solution for hotels that would enable them to acquire customers from their own mobile and websites and thus lower their cost of distribution.”

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