FOUR Seasons Hotels and Resorts is ramping up the glam factor through its own brand of curated, immersive activities, each one unique to the Four Seasons property in a destination.
Four Seasons Hotels Thailand spokesperson Nicola Chilton told TTG Asia e-Daily: “We noticed that our guests are very sophisticated travellers. When they travel they either want to learn or experience something (about the local culture). It’s our way to open up that access that otherwise they may not be able to do on their own.
“Right now every property has one exclusive experience. The further along we go the more we will develop. We’ve launched 30 experiences on the microsite so far. We have 92 properties so there will be 92 experiences that we will gradually be rolling out.
“In our Four Seasons Tented Camp Golden Triangle in Thailand, it’s elephant trekking to see the sunrise. In Budapest, you have a private dinner for two on the stage of an opera house with a string quartet playing to you.” The collection of exclusive experiences can be viewed and booked online at FourSeasons.com/ExtraordinaryExperiences.
Four Seasons also announced earlier this year that it would begin operating the industry’s first branded private jet service in February 2015.
The hotel company had already been operating custom jet experiences since 2012 but this service has since evolved based on feedback from guests who demand more immersive experiences, said Susan Devins, vice-president, sales and marketing, Asia-Pacific.
Four Seasons has retrofitted the interior of the jet and journeys will come with in-flight staff, a dedicated onboard concierge, leather flatbed seats, globally inspired cuisine and in-flight Wi-Fi. Seat numbers have been reduced to 52 for a more private experience.
In 2015, the Four Seasons Jet will embark on its maiden around-the-world itinerary, followed by an arts-themed trip and the second around-the-world tour.
Devins said the first itinerary in February will cost US$119,000 per pax.
“Asia is featured heavily in the two around-the-world itineraries. There are stops in Bora Bora, Sydney, Chiang Mai, Mumbai, Taj Mahal, Tokyo, Beijing and the Maldives. There is only one seat left on the February itinerary.”
The Four Seasons Jet, including staff and crew, can also be privately chartered.
