PATINA Hotels & Resorts is keen to expand into China, particularly Shanghai, and has also set its sights on Thailand, Hong Kong, Europe and the US.
The expansion plans were unveiled by the fledgling luxury hotel chain’s CEO, Marc Dardenne, during a plenary session at the Hotel Investment Conference Asia Pacific (HICAP) UPDATE in Singapore.
Jaya International, the same design firm hired by parent company Pontiac Land Group to retrofit Capella Singapore, will be engaged to fashion Patina’s flagship 160-room property in Singapore, which is conceptualised to sit in the same category as Starwood’s W Hotels and Hyatt’s Andaz brands.
A spokesperson for Patina Hotels & Resorts told TTG Asia e-Daily that the chain was being positioned “as a lifestyle brand, with a focus on elegant interiors while offering discerning, personalised and discreet levels of service”.
Patina will be working with the Leading Hotels of the World for distribution. It will also utilise social media as part of its tactical marketing plans.
