CHAN Brothers Travel signed a memorandum of understanding with the Chengdu Culture and Tourism Development Group yesterday, for the purpose of ‘promoting exchange and strengthening strategic cooperation in the development of tourism through destination marketing’.
The two-year MOU, which will cover joint product development, funding of cooperative marketing efforts in the Singapore market and collaboration on major promotional campaigns, is expected to be made more definitive within the next few months.
Chan Brothers sent a record 10,000 travellers to Chengdu last year, with inventory boosted by the chartering of four flights.
“This strategic collaboration provides an excellent fit for our strategy of developing China products suited not just for regular senior travellers to China, but also new-age travellers and PMEBs,” said Chan Guat Cheng, executive director of Chan Brothers Travel.
“We have a strong portfolio of Sichuan travel programmes and will continue to diversify our product range to suit varied palates, and in doing so, achieve a minimal 30 percent year-on-year growth in volume of outbound Singaporean travellers to Chengdu.”
Chan Brothers recently launched the 8/10 days Jiuzhai Valley Picturesque Tour under the Chan’s Premier Edition series, featuring accommodation at five-star hotels throughout, luxurious intra-province travel by domestic flights, and tour highlights, among others.
