THE PHILIPPINE Tour Operators Association (PHILTOA) has chosen 10 luxury resorts to feature in its upcoming promotional activities, hoping to convince travellers of the country’s appeal as a high-end destination.
“PHILTOA had been focused on providing budget travel deals for the market,” said PHILTOA and T.R.I.P.S Travel president Cesar Cruz. “This year, we decided to do something different…we want to show everyone that the Philippines has what it takes to become a premier luxe destination.”
The resorts will be promoted at PHILTOA’s travel expo in September, the 22nd Philippine Travel Mart, as well as included in packages by member agencies. They are also expected to join PHITEX, a Philippine Tourism Promotion Board-organised two-day exchange between local destination sellers and foreign buyers in August.
The campaign aims to increase the visibility of the resorts, especially those not located in traditional markets for overseas travellers like Cebu, Davao or Boracay but have already captured the high-value segment in the domestic market.
The 10 resorts are Shangri-La Mactan Resort and Spa; Shangri-La Boracay Resort and Spa; newcomer Crimson Beach Resort & Spa in Cebu; family-oriented Imperial Palace Waterpark Resort & Spa in Cebu; HSAI Raintree’s Discovery Shores Boracay and Discovery Suites Tagaytay; El Nido Resorts in Palawan; Eskaya boutique resort in Bohol; Genesis Properties’ Bellarocca in Marinduque; and Misibis Bay in Cagraray Island, Albay.
