Gold Coast gets US$63 million to develop tourism

THE GOLD Coast City Council has voted in favour of funding Gold Coast Tourism to the tune of AUD$11.4 million (US$12.1 million) per annum over the next five years, with an additional AUD$2.5 million for new growth initiatives.

Gold Coast Tourism chairman, Paul Donovan, said the confidence and support of the city council in funding tourism efforts is commendable. “This council is one of the few in Australia that truly recognises the significance of tourism, and is willing to fully support the industry,” he said.

The rejuvenated tourism plan focuses on high return destination marketing, with seven stimulus initiatives to increase visitor expenditure and average length of stay over the next 12 months.

The seven stimulus initiatives cover sport/event tourism, education tourism, China expansion and industry readiness, Gold Coast promotion on interstate and NZ television, aviation acquisition and protection, business events and conference growth, and Surfers Paradise Visitor Information Centre refurbishment.

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