CHINA will commemorate its inaugural National Tourism Day on May 19.
To promote the occasion, the China National Tourism Administration (CNTA) has revealed plans to solicit ideas for a logo and slogan, as well as launch a public campaign with various events and activities that are scheduled.
Zhu Shanzhong, vice chairman, CNTA, said: “Creating a National Tourism Day helps raise people’s awareness of tourism, and establishes its role in education by improving peoples’ civility and knowledge through travel.”
He added: “It draws greater attention from society for the development of tourism by forging a better environment for it, boosting spending on travel and thereby establishing tourism as a strategic pillar of the economy.”
Bill Calderwood, interim CEO, PATA, said: “This is an extremely positive signal being sent by China to both the travel and tourism sector and the world in general, about the importance that China places on the travel and tourism industry.”