Starwood’s aLoft brand readies for South-east Asian debut

WITH six months to go before the opening of aLoft’s first property in South-east Asia, aLoft Bangkok – Sukhumvit 11 has already secured official hotel status for the 2012 Rotary International Convention and fielded several enquiries from travel agents and event houses.

Slated to open in October, the 297-room hotel will target leisure and business travellers, as well as small- to mid-size meeting and incentive groups. It has four meeting rooms that can each take 20 to 30 delegates in a classroom-setting.

A meeting and incentive programme that includes deals for first-time corporate bookers and top corporate spenders was launched late-March, and more opening deals will be unveiled later this month.

Located opposite the Bed Supperclub, the hotel will also offer guests complimentary VIP access to the popular dance club.

Director of sales & marketing Patcharee Bunma told TTG Asia e-Daily that Bangkok’s political stability since the second half of 2010 has helped hotels in the city centre, including those in Sukhumvit, see better occupancy rates and a pick-up in enquiries.

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