Lao Tourism Marketing Board hits the ground running

THE LAO Tourism Marketing Board (LTMB), established last July in a partnership between the Lao National Tourism Administration (LNTA) and the private sector (TTG Asia e-Daily, December 2, 2010), will officially launch in Vientiane tomorrow.

The board is planning to promote the country’s offerings in priority markets – France, the UK, Germany, Japan, South Korea and Australia – to increase tourists’ spending and length of stay, and expects its marketing strategy to be finalised in April.

Details on first-year budget and funding, to be generated from a new fee-collection system targeting tourists, are to be confirmed by LNTA chairman Somphong Mongkhonvilay at a later stage.

Meanwhile, the LTMB is in the process of selecting a French firm for initial public relations activities in the French market.

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